Archive: Juli, 2013

Mayan textiles arrive in Bavaria!

Sunny weather + beautiful lakes + good friends + awesome Guatemalan products = the perfect summer day!

 

Product highlights: Scarfs, Hairclips, Earrings, Beach and Travel Bags! Everyone loves the unique, handmade and 100% organic textiles / jewellery, so I already have a list of new orders! BUT the question is: how can I manage to import the Guatemalan products to Germany without paying exaggerating shipping costs and taxes? Any ideas? Suggestions?

Lema Association

The Lema Association is a women’s weaving cooperative located in the heart of San Juan la Laguna using traditional Mayan techniques to create their handmade products. Lema’s items are 100% natural and environmentally friendly.

 

Since the concept of Lema’ showed great success, competition increased immensely in the last years while the number of tourists is declining. My main aim for the 1.5 months with Lema’ was to help them with marketing, public relation and international sales.

 

Some examples what I achieved together with them during that time:

Designing new products for the shop: Beenies, Infinity Scarves, Travel Bags, Postcards

Advertising material: First Lema’ Postcard Edition

Social media marketing: Increase of facebook fans by 60%, Increase of people who talk about us on facebook 300%

Network: Extension of Lema’s local and international network to sell their products in new markets.

Fashion Catalogue: A 25 page fashion catalogue with ideas for new products designs

Fotoshooting: New pictures for advertisement and marketing

Online Sales: First contacts to online platforms for selling handmade products (US/GER). Research on Shipping Costs / Logistics.

 

As always time is passing much faster and now it is time for me to say GOODBYE to Lema, San Juan la Laguna, Lake Atitlán and especially to all the wonderful people I met during my time in Guatemala!

 

I am in love with the idea, the products and the people so my work will not end by leaving Guatemala, but continue in the future!

 

UPCOMING: Yard sale for family and friends of Lema’ and Alma de Colores products in Lenggries / Bavaria! Be curious!

Send me a Postcard!

Until now, there is no place in San Juan la Laguna, where you can buy postcards. As getting a real postcard is still very different from just writing an email or text a message I decided to design a first selection of 8 different postcards for Lema‘! My boss Rosa was immediately amazed by the idea. Now we try to figure out where would be the best and cheapest printing store!

Alma de Colores

Alma de Colores is a jewellery project for disabled children in San Juan la Laguna. It helps them to get a profession, earn money on their own and get step by step more independent. Due to the existent poorness it is even harder for people here with a handicapped child. This lovely project with its very warm-hearted people does not receive any governmental support until now and is totally self-funded, so I decided it would be a very good thing to support them a little bit! In two days and almost 6 hours, I tried to make the best selection of their lovely handmade products for you, so everyone will surely find something he likes! 🙂

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